Work open houses. Be sure that every visitor signs the guest book and, if possible, chat with each visitor not just about this listing, but about their general buying needs.
Develop contacts with the human resources departments of any major employers in your area and offer your services for relocating employees.
Be sure that your Web page has a buyers’ section with information on schools, shopping, and services in your market area.
Offer a buyer-oriented report on your Web page—for example, “A Buyer Checklist for Evaluating a Home.” Let buyer clients e-mail you for a copy and develop a mailing list based on these responses. Or create a form they can use for requests.
Promote the same buyer's report on postage-paid postcards that can be mailed back to you at no cost. Mail these cards quarterly to past clients in your market area.
Obtain bridal registry lists from department stores. In a year or so, these new-marrieds may be considering homeownership.
Target renters in higher end properties; they’re more likely to be able to afford to buy.
FSBOs might welcome your assistance in finding a new home for them, especially if the sellers pay your fee. Suggest to sellers that you also assist them in locating a new home.
Conduct homebuying or other real estate-related seminars for your target buyer groups.
Work with a public or private adult education to develop a course on real estate ownership.
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