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11 Spectacular Prospecting Ideas
To ensure that you never run out of ideas, we provide a list of strategies for drawing in new business.
Create Walking Billboards
Give out t-shirts that have your company’s logo on the front and your contact information on the back. The most effective people to target for a giveaway are those who work outside in the public eye. Gas station attendants, ice-cream stand workers, landscapers, and others who do outdoor work are the best.
Find Garage-Sale Gems
Coordinate a community garage sale, this will give you the chance to meet home owners face to face. Often, people have a garage sale when they’re preparing to sell their home, so it makes for the perfect opportunity to further your brand, build your data base, and flush out the listing leads.
Know Friends in the Right Places
Get involved and stay involved in a formal, recognized networking group.
Do Good Deeds
Hold a food drive to benefit a local emergency food bank. Call everyone on your mailing list a couple of weeks before the donation pick up. Call again two days ahead of pick up. The food bank received necessary food, you may receive follow-up calls of appreciation that have the potential to generate referrals.
Supersize It
Go through a fast-food restaurant drive through, pay for the car behind you and ask the cashier to give them your business card and tell them to have a great day. It should puts a smile on your face and on theirs, too.
Get to Know Lawyers
Contact family lawyers and ask for referrals. While divorce and bankruptcy are never desired situations, they do offer opportunities for real estate practitioners to help people out of bad situations.
Wear a Name Tag … Every Day
Wear a REALTOR® name tag every day. It’s amazing how people will warm up to you because they can clearly identify you by name and occupation, even though you have never met formally. People may engage you in real estate conversation, which will allows you to gather information about their situation as well.
Bring The Sandwiches
On the first Saturday after your buyers move in, offer to throw them a catered meet-the-new-neighbors party. Supply top-of-the-line sandwiches, salads, cases of soft drinks, all the paper goods and plastic cutlery and a table with your business card and local sales information.
Provide Peace of Mind
Offer to pay for a home warranty program, which usually costs somewhere between $350 and $400 per home. When you advertise your services on billboards, in print, and on radio and TV, include your offer to pay for the home warranty program for a full year for either the buyer, to the time of close and beyond.
Lock in New Alliances
Create an arrangement with a local locksmith, have them put your promotional key chain on every key they make. If this isn't prospecting, then I don't know what is. Your name will be everywhere!
Business Cards
Hand out business cards to everyone, carry them everywhere. Gas pump, dance lessons, at the register of every business you walk into, with every sales clerk, inside pay folders at restaurants. In every conversation say: "by the way I'm also an experienced real estate professional and a REALTOR® and if you or someone you know ever needs a REALTOR® you can count on, please put my card in a safe place like your wallet so you can contact me.
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